![]() ![]() Promotions: What promotional methods will you use to attract customers to your venture capital firm? For example, you might decide to use pay-per-click advertising, public relations, search engine optimization and/or social media marketing.Place: Where will your business be located and how will that location help you increase sales?.Prices: Document the prices of your products/services.Product: Determine and document what products/services you will offer.Marketing Plan – your marketing plan should address the 4Ps: Product, Price, Promotions and Place.Competitive Analysis – here you will document the key direct and indirect competitors you will face and how you will build competitive advantage. ![]() For example, how old are they? Where do they live? What do they find important when purchasing services like the ones you will offer?
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